![]()
Be Amazing, f.k.a. BEAM is a wellness company known for great-tasting supplement powders and a first-in-category super greens drink.
As the brand continued to grow and scale, they proceeded with a complete rebrand that embodies who they have become and celebrates their close-knit community.
Year
2024
Role
Designer
Team
Zero Studios (Bethany Moy and Kate Guilfoyle)
Tasked with a full reimagining of the brand identity and packaging suite spanning 40+ SKUs across 9 product categories, from protein powders to new-to-market ready-to-drink super greens.
A balance of maintaining essential brand DNA – like the name, energy, brand colors – to nod to the brand’s origins while bringing it into the future.
The core focus of the partnership was evolution of brand positioning and packaging while highlighting a wide flavor range, inclusive of external brand collaborations. The evolution needed to convey how clean, premium, and great-tasting the products are – a clear, structured layout with high-quality flavor imagery was key.
The rebrand has been positively received by both Be Amazing’s existing community and newcomers.
Through an updated naming convention, effective messaging strategy, and an everlasting scalable brand system, we brought the brand to a place that embodies who have they become, allows them to stand out on-shelf in a saturated category, and will flex with the continued growth of the brand.
Brand New and Packaging Of The World.