Jena Angra ✿

Currently at No Fixed Address Inc. and previously at Zero Studios.


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Baking & Sweets Festival

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Baking and Sweets Festival is a yearly celebration of food in the city of Toronto.

Bilingual posters, tickets, advertising, programs and marketing materials were all generated for this project.
Category
Branding

Role
Designer & Art Direction

Tools
Illustrator, Indesign, Photoshop





Typographic and Symbolic Approach




Literal and Photographic Approach




Abstract and Illustrative Approach


Originally, three unique identities were created to best flesh out tone and atmosphere of the festival.














Inspired by the iconic pink donut boxes created by a Cambodian refugee in 1948, California.

The visual language is simple and flexible for a design system of large and small assets. The abstract approach allows viewer to imagine any sweet treat they like.