Baking and Sweets Festival is a yearly celebration of food in the city of Toronto.
Bilingual posters, tickets, advertising, programs and marketing materials were all generated for this project.
Category
Branding
Role
Designer & Art Direction
Tools
Illustrator, Indesign, Photoshop
Branding
Role
Designer & Art Direction
Tools
Illustrator, Indesign, Photoshop
Typographic and Symbolic Approach
Literal and Photographic Approach
Originally, three unique identities were created to best flesh out tone and atmosphere of the festival.
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Inspired by the iconic pink donut boxes created by a Cambodian refugee in 1948, California.
The visual language is simple and flexible for a design system of large and small assets. The abstract approach allows viewer to imagine any sweet treat they like.
